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We've all heard the story, which sounds for all the world like a typical urban legend. It goes something like this:

Once upon a time, there was a factory in the Soviet Union that made nails. Unfortunately, Moscow set quotas on their nail production, and they began working to meet the quotas as described, rather than doing anything useful. When they set quotas by quantity, they churned out hundreds of thousands of tiny, useless nails. When Moscow realized this was not useful and set a quota by weight instead, they started building big, heavy railroad spike-type nails that weighed a pound each.

The moral of the story, depending on who's telling it, is either "be careful what you measure for because it's often not representative of the result you really wanted," or "ha ha, look at how silly central planning of an economy is; we never had messes like that over here with Free Enterprise™." But it makes me wonder, did the Soviet Nail Factory ever truly exist?

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    Here's a link to a site that says the nail story was described by economist Robert Heilbroner in a 9/10/90 article in New Yorker magazine. The story is behind a paywall, but maybe someone can find it and see if Heilbroner actually says it's true. econlife.com/government-guidelines-and-unintended-consequences
    – Mark
    Commented Sep 6, 2015 at 20:05
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    Meyer Kron's memoirs describes a Russian factory labelling "cut and unassembled leather" as "complete shoes" (in effect producing useless shoes to improve metrics) in order to meet their production targets. This, while not directly related to the nail issue, shows the problem did exist.
    – March Ho
    Commented Sep 6, 2015 at 23:18

4 Answers 4

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There is a 1957 article which specifies which city.
The 1957 Newsweek says:

A nail factory at Kubishev (on the Volga River) is a model. Assigned a production quota, the manager proudly exceeded it - by producing nothing but small nails. When a shortage of large nails was reported by the Construction Trust, the quota standards were switched from number to weight, and the manager switched his production entirely to large nails to the exclusion of small. Seeing no quota advantage in medium nails, he had never made any.

(I think this answer should be unaccepted, because the cartoon in another answer is from 1954 according to several sources, appearing in Krokodil magazine No. 5, page 5.)

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  • Does Newsweek claim it was a current event? It may have happened years earlier, but Newsweek was mentioning it as an example of whatever the whole article was about. I'd look for any hint of references, but I'm not going to buy a 1957 copy of Newsweek just for that...it could be that it started as an urban legend or comic, and Newsweek naively reported it without verification because it wasn't the main point of the article. Commented Nov 15 at 17:03
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I can't find examples of nails, but there's a concrete example of chemical equipment where a factory avoided switching to producing superior models because they were lighter... and their output was measured by weight.

There's also articles on the subject of rolled metal products.

From the book "Planning Problems in the USSR" there are some specific examples.

A factory in Tambov,

enter image description here enter image description here

It's also noted that there was a general problem with rolled metal products.

enter image description here enter image description here enter image description here

I can't speak russian but tracking down Zakruzhnyi [1966] may be worthwhile for anyone who can.

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    Soviet consumer light fixtures(ceiling lamps, chandeliers, table lamps, etc) were notorious for being too heavy and tearing out of the ceiling, because the manufacturer's productivity was measured by weight.
    – Eugene
    Commented Jan 2 at 17:24
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The book Social Problems in a Free Society: Myths, Absurdities, and Realities by Myles J. Kelleher (alt link) documents many of the idiosyncrasies of Soviet planned economy. It mentions the nail story and points to the cartoon in Krokodil, but it gives references for similar anecdotes.

Production managers frequently met their output goals in ways that were logical within the bureaucratic system of incentives, but bizarre in their results. If the success of a nail factory's output was determined solely by numbers, it would produce extraordinary numbers of pinlike nails; if by weight, smaller numbers of very heavy nails. (A cartoon in the satiric magazine Krokodil featured a proud factory manager displaying his record gross output - a single gigantic nail lifted by a crane.) One Soviet shoe factory manufactured 100,000 pairs of shoes for young boys instead of more useful men's shoes in a range of sizes because doing so allowed them to make more shoes from the allotted leather and receive a performance bonus.19

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Seems pretty clearly a joke grown into an urban legend.

See, e.g., this memoir by Pail Craig Roberts:

A famous Soviet cartoon depicted the manager of a nail factory being given the Order of Lenin for exceeding his tonnage. Two giant cranes were pictured holding up one giant nail.

The cartoon in question may be the one pictured here:

enter image description here Click to enlarge. Image Source

Of course, the problem of which this is an exaggerated example was, indeed, real.

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    Please improve the clarity of the last sentence.
    – user20862
    Commented Jul 18, 2014 at 15:57
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    Tsvetelin M. Tsonevski has kindly provided me with the following translation of the text in the cartoon: The worker asks: "Who needs this nail?" and the factory bureaucrat answers "This is irrelevant. It's important that we fulfilled the plan immediately."
    – szarka
    Commented Jul 18, 2014 at 16:27
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    Add all this information to your answer. Your current answer throws in a link to a PDF, the noteworthiness of which has not been established, then a joke, and then concludes that "Of course the problem was indeed real".
    – user7920
    Commented Jul 18, 2014 at 17:47
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    -1 This does not actually answer the question. It cites a joke cartoon, but the cartoon itself has nothing to do with whether such a factory existed or not.
    – March Ho
    Commented Sep 6, 2015 at 23:15
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    @MarchHo indeed, the assumption in this answer that the cartoon is the origin of the story is entirely unwarranted. It's perfectly likely that the cartoon was drawn to illustrate (and to make a joke of by exaggeration) a true story of a factory producing only large nails because of the way its performance was measured.
    – phoog
    Commented Nov 18 at 13:19

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