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Psychological pricing: reducing theft? [duplicate]
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The origin of “99 cents”
On Wikipedia, the article for psychological pricing (ending prices in -99 or similar) gives the following suggestion for why it is done, ...
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The origin of "99 cents"
I've seen two competing theories on the origin of pricing products at $<desired dollar amount minus 1>.99 (i.e. charging $19.99 instead of $20, of $5.99 instead of $6):
Psychological pricing ...
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