Questions tagged [marketing]
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Does the expression "breakfast is the most important meal of the day" come from a 1944 cereal marketing campaign?
Eric Brown writes in How Marketing Created the Most Important Meal of the Day:
In 1944, a marketing campaign for Grape Nuts would be unleashed called
“Eat a Good Breakfast — Do a Better Job”. During ...
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Do Starship's grocery delivering robots consume only as much energy as boiling water for a cup of tea per trip?
Starship Technologies is a robotics company with a program of developing robots that will deliver takeaway meals etc. using small robots such is this:
One particular press release on their website ...
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Does China display the hammer and sickle above their domestic Gucci outlets?
This post on Dec 1, 2021 by user @ItsMaoCena has the caption,
This Gucci manager be panicking every time they open their shop. As it should be.
China loves metaphors, and placing the ☭ ABOVE the ...
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Did New York City ever produce a salsa that competed against Pace Picante sauce? [closed]
In this historical reenactment you can see a bunch of folks' having a conversation about salsas. The conversation goes like this,
Decent Texan> More Picante sauce.
Creepy foreign looking guy> ...
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Do more than 22% of American adults own Bitcoin?
NYDIG published this statement:
Our findings suggest that 46MM+ Americans own Bitcoin today. That’s more than 22% of adults over the age of 18.
That figure sounds extraordinarily high to me. And ...
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Does Microsoft's Hololens create true holograms? [closed]
Microsoft claims that their HoloLens data glasses can produce holograms.
HoloLens lets you create holograms, objects made of light and sound that appear in the world around you, just as if they ...
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Does the Idaho Potato Commission associate potato skins with healthy eating?
A person is suing TGI Friday's for false advertising regarding their bagged "Potato Skins" snacks. Part of the claim is that potato skins are associated with healthy eating, which makes the snack ...
user11643
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Have Nike's sales jumped 31% after signing Kaepernick?
Many news orgs are writing about Nike's online sales jump of 31%, like this one from NBC or this one from Market Watch.
Nike sales jumped by 31 percent after debuting quarterback-turned-activist ...
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Did Juventus sell 520,000 (or about €54M worth of) Ronaldo jerseys within 24 hours?
I am not familiar with football jersey sales and these numbers seem remarkably high to me, hence my skepticism.
Guardian:
Within 24 hours of his transfer being made official last Tuesday, Juventus ...
user17967
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Does keeping a robo-call telemarketing caller on the line waste the marketers resources? [closed]
A habit I've gotten into, when I have time, is intentionally keeping the line open when I get automated or heavily scripted telemarketing calls. I got into this a long time ago because I had been told ...
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Did the Soda Pop Board recommend drinking cola earlier?
I just came across this image:
It appears to be an advertisement that one might find in a magazine or newspaper, and it has some pretty ridiculous claims:
For a better start in life start cola ...
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Was a package of McDonald's dipping sauce just sold for almost $15K?
Apparently, this whole weirdness started when the sauce in question was referenced in a cartoon called Rick and Morty. Here's the just over minute long video. According to Mashable, the cartoon ...
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Does the act of placing a bet make people much more confident in the outcome of a prediction?
Robert Cialdini writes in his book Influence about a principle he calls "Commitment and Consistency":
A STUDY DONE BY A PAIR OF CANADIAN PSYCHOLOGISTS (KNOX & Inkster, 1968) uncovered something ...
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Do people feel indebted when they receive a free sample and are therefore more likely to buy?
Robert Cialdini claim in his book Influence that one of his six principles is the principle of reciprocity. It means that if you do a small favor to someone they will feel indebted to give you ...
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Are these logos properly attributed to their original users?
Following picture has been recently tweeted:
Are the descriptions in the picture authentic?
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Do LED light bulbs last as long as claimed by the manufacturers?
Manufacturers routinely claim that their LED light bulb can last from 20,000 hours to 50,000 hours:
Anecdotes, such as this one suggest otherwise. Daily mail wrote:
More than a quarter did not ...
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Is the "Dr. Visser Seal of Approval" an accurate quality mark for good children's shoes?
The Dutch store Scapino sells a line of shoes that have received the "Dr. Visser Seal of Approval". The claim on their website† states (translated from the original Dutch):
Scapino has used ...
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Did Nike get its slogan "Just do it" from the last words of a murderer facing execution?
Every google search result on Nike's slogan "Just do it" points to random articles claiming that the slogan came from the execution of killer Gary Gilmore, whose last words were "Let's do it".
The ...
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Is Tetris by Electronic Arts the best selling video game on mobile?
According to Wikipedia, Tetris by Electronic Arts is the best selling video game ever made.
With 100 million downloads, it sold 17.46 million copies more than the next best selling game, Wii Sports ...
user25258
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Did food industry make their instant cakes harder to cook in the '50s?
In a video against animal cruelty, a woman talks about the tricks food industry has been using for decades. One subject in particular intriges me.
In the 1950s there was a very important innovation ...
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Are Fairtrade farmers paid worse than other farmers in the same regions?
There have been a few articles recently on the (in)efficiency of fair trade organisation Fairtrade. Here is an example from the Guardian:
Sales of Fairtrade-certified products from Uganda and ...
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Does Yelp "extort" money from businesses?
I have seen numerous articles claiming that Yelp extorts money from businesses by purportedly hiding higher review to drop a restaurant/business's ratings, then offering them the choice to pay money ...
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Did the Kinki Nippon Tourist Company change its name?
From http://www.takingontobacco.org/intro/funny.html, a list of marketing "lost in translation" incidents:
Foreign companies have similar problems when they enter English
speaking markets. Japan'...
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Do Japanese fishermen put sharks in their tanks to keep fish fresh?
I saw the following story on Quora and when I Googled it, I got a lot of inspirational websites like Patheos.org that were hosting this same story without any citations. I would like to know if the ...
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Does one out of every hundred peanuts produced end up in Peanut M&Ms?
This morning at 8:30 AM on the Power 96.1 radio station in Atlanta, Georgia, I heard a radio ad for M&M in which it was claimed that one out of every one hundred (1/100) peanuts ends up in Peanut ...
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Did Colgate face marketing issues in Argentina because its name meant 'go hang yourself'?
Over the years, I've heard the following anecdote repeated often as an example of marketing-gone-bad:
In Argentina (or sometimes, Latin America), Colgate-Palmolive faced huge hurdles in marketing ...
user7920
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Is Sensodyne recommended by "nine out of ten dentists"?
Sensodyne is famously known for saying "Recommended by nine out of ten dentists".
Since being introduced in 1961, Sensodyne has become the favorite sensitive toothpaste of dentists around the world....
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Has medical prescribing become dominated by marketing rather than evidence?
Recent books by critics of the pharmaceutical industry (such as David Healy's Pharmageddon and Ben Goldacre's Bad Pharma) have highlighted problems in the way the industry promotes its products.
In a ...
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Does storing ground coffee in the fridge preserve its flavor better?
I'm Italian and, as you know, we make a big deal out of coffee.
I found some people to be very much convinced that ground coffee preserves its taste better when stored in the fridge. On the other ...
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Do management consulting firms add more value to their clients than the fees they charge?
A [recent question here] prompted me to ask the more fundamental question of whether the fees charged by professional advisors can be shown to be worth it.
Many consulting firms certainly claim their ...
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Does putting warning on Cigarette packs reduce consumption? [duplicate]
Cigarette packs in various countries contain warnings on them, some of them contain only text, some contain text and pictures that suppose to ditter the user, and the most extreme are Australian packs ...
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Did Heineken knowingly sponsor a dog fighting event?
This image is circulating on Facebook:
The message accompanying it is calling for a boycott of Heineken for sponsoring the event.
The message is as follows (warning: horrific grammar, spelling, and ...
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Is it possible to officially Buy A Star?
There are plenty of companies around that let you purchase a star. They claim that the star will be named as you direct and they issue you a certificate of ownership.
I realize that the T&C's for ...
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Does milk sold in a store with good product turnover lose a significant amount of Vitamin B2 from light exposure?
Anchor New Zealand has just released a milk bottle with a black plastic layer to protect the milk from exposure to light, and thus from loss of "taste and goodness". Their chart:
from their website ...
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Is having a "sign waver" an effective marketing strategy?
It started a few years ago. The first one I remember seeing was Little Caesars $5 Hot-And-Ready pizzas. I don't know if this was the source, but it was the first symptom...
(source: Sign wavers, ...
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Does McDonald's periodic release of the McRib sandwich drive up market prices for pork trimmings?
According to an article based on an interview with University of Nebraska-Lincoln professor Roger Mandingo, the reason McDonalds' infamous McRib sandwich is only available periodically, and for ...
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Does the bulletproof diet work?
This diet is meant to be an updated version of the paleo diet, and it promises to give you killer abs with no exercise, eating 4,000+ KCal per day and sleeping 5 hours per night. It is also supposedly ...
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Does Heattech clothing generate heat?
Uniqlo sells HEATTECH heat-generating clothing.
When HEATTECH absorbs body moisture, tiny droplets generate heat. Thermographs clearly show that HEATTECH maintains more warmth, more evenly over ...
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Is Lockitron a fake?
There's a video going around which proportedly is to sell a product called Lockitron.
To summarise the video, Lockitron is a wifi-enabled, deadlock motivator. You can lock and unlock your door ...
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Are Apple products sold at a premium price?
I have often heard people talk about to an Apple tax in reference to Apple products (especially their Mac products). This is one of many references to Apple having overly high prices compared with ...
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Do Möbius strip conveyor belts last longer?
According to Wikipedia:
Giant Möbius strips have been used as conveyor belts that last longer because the entire surface area of the belt gets the same amount of wear...
(No citations given.) In ...
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Does the Eneloop battery have lower self-discharge?
In the following pages:
What's eneloop?
Self-Discharge
it is mentioned that the Eneloop battery has
has an even lower self-discharge
[…]
in comparison with other high quality ...
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Against the law to spray-clean not according to label directions?
I have a bottle of Clorox Clean-Up Cleaner with Bleach, marketed for sale in the United States. Its label reads, in part (and with emphasis removed):
Directions for use: It is a violation of ...
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Does Louis Vuitton burn all their unsold bags?
It first ran across the notion with this meme
Every year Louis Vuitton burns all their unsold bags
A google search yields lots of results but none of them seems credible.
Snopes yields nothing.
...
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Does suggestive selling work in small retail?
Suggestive selling (or "on-selling" or "up-selling") is a technique employed by a sales clerk with the goal of increasing the total sale amount (basket size). The classic example is the McDonalds' ...
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Did Muhammad Ali say "Impossible is nothing"?
Did Muhammad Ali say the following quote? Or was it created by Adidas?
Impossible is just a big word thrown around by small men who find it
easier to live in the world they've been given than to ...
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Does the Lexus LFA need digital gauges because analogue ones are too slow?
I first heard this claim a few years ago on the Top Gear program from the BBC. Since then I keep hearing it whenever I hear the Lexus LFA discussed.
From this February 2012 article:
This ...
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If you're born on an airplane, do you get free flights for life?
It's a common myth that if you're born on an airplane, or mid-flight, you get free flights for life from whatever company is running the flight.
Example of a claim - just pertaining to one company, ...
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Do you need to "wash, rinse and repeat"?
In a way, this is related to the question: Is washing your hair too often bad?
A recent TEDxDraper talk by Kerry Bishop, "Toothpaste", repeated a statement I remember from my marketing lectures when ...
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Were G.I. Joe action figure ads not allowed during the telecast of the series?
I have heard that during the telecast of the G.I. Joe TV series, advertisements pertaining to the G.I. Joe action figures were disallowed because it was assumed that viewers were too stupid to ...
