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Questions tagged [marketing]

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

9
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845 views

Have Nike's sales jumped 31% after signing Kaepernick?

Many news orgs are writing about Nike's online sales jump of 31%, like this one from NBC or this one from Market Watch. Nike sales jumped by 31 percent after debuting quarterback-turned-activist ...
1
vote
0answers
171 views

Did Juventus sell 520,000 (or about €54M worth of) Ronaldo jerseys within 24 hours?

I am not familiar with football jersey sales and these numbers seem remarkably high to me, hence my skepticism. Guardian: Within 24 hours of his transfer being made official last Tuesday, Juventus ...
6
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0answers
407 views

Does keeping a robo-call telemarketing caller on the line waste the marketers resources? [closed]

A habit I've gotten into, when I have time, is intentionally keeping the line open when I get automated or heavily scripted telemarketing calls. I got into this a long time ago because I had been told ...
23
votes
1answer
5k views

Did the Soda Pop Board recommend drinking cola earlier?

I just came across this image: It appears to be an advertisement that one might find in a magazine or newspaper, and it has some pretty ridiculous claims: For a better start in life start cola ...
13
votes
1answer
2k views

Was a package of McDonald's dipping sauce just sold for almost $15K?

Apparently, this whole weirdness started when the sauce in question was referenced in a cartoon called Rick and Morty. Here's the just over minute long video. According to Mashable, the cartoon ...
3
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0answers
165 views

Does the act of placing a bet make people much more confident in the outcome of a prediction?

Robert Cialdini writes in his book Influence about a principle he calls "Commitment and Consistency": A STUDY DONE BY A PAIR OF CANADIAN PSYCHOLOGISTS (KNOX & Inkster, 1968) uncovered something ...
18
votes
1answer
461 views

Do people feel indebted when they receive a free sample and are therefore more likely to buy?

Robert Cialdini claim in his book Influence that one of his six principles is the principle of reciprocity. It means that if you do a small favor to someone they will feel indebted to give you ...
3
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1answer
468 views

Are these logos properly attributed to their original users?

Following picture has been recently tweeted: Are the descriptions in the picture authentic?
43
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1answer
3k views

Do LED light bulbs last as long as claimed by the manufacturers?

Manufacturers routinely claim that their LED light bulb can last from 20,000 hours to 50,000 hours: Anecdotes, such as this one suggest otherwise. Daily mail wrote: More than a quarter did not ...
4
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0answers
313 views

Is the “Dr. Visser Seal of Approval” an accurate quality mark for good children's shoes?

The Dutch store Scapino sells a line of shoes that have received the "Dr. Visser Seal of Approval". The claim on their website† states (translated from the original Dutch): Scapino has used ...
15
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1answer
785 views

Did Nike get its slogan “Just do it” from the last words of a murderer facing execution?

Every google search result on Nike's slogan "Just do it" points to random articles claiming that the slogan came from the execution of killer Gary Gilmore, whose last words were "Let's do it". The ...
7
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1answer
654 views

Is Tetris by Electronic Arts the best selling video game on mobile?

According to Wikipedia, Tetris by Electronic Arts is the best selling video game ever made. With 100 million downloads, it sold 17.46 million copies more than the next best selling game, Wii Sports ...
13
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1answer
782 views

Did food industry make their instant cakes harder to cook in the '50s?

In a video against animal cruelty, a woman talks about the tricks food industry has been using for decades. One subject in particular intriges me. In the 1950s there was a very important innovation ...
1
vote
0answers
167 views

Is request to subscribe the channel effective on youtube? [closed]

Every single time I hear the same request from youtube vloggers I wonder is that really necessary to say the same all the time? Can such request influence people's decision to follow something? Is ...
25
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1answer
1k views

Are Fairtrade farmers paid worse than other farmers in the same regions?

There have been a few articles recently on the (in)efficiency of fair trade organisation Fairtrade. Here is an example from the Guardian: Sales of Fairtrade-certified products from Uganda and ...
10
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1answer
455 views

Does Yelp “extort” money from businesses?

I have seen numerous articles claiming that Yelp extorts money from businesses by purportedly hiding higher review to drop a restaurant/business's ratings, then offering them the choice to pay money ...
2
votes
1answer
463 views

Did the Kinki Nippon Tourist Company change its name?

From http://www.takingontobacco.org/intro/funny.html, a list of marketing "lost in translation" incidents: Foreign companies have similar problems when they enter English speaking markets. Japan'...
19
votes
1answer
11k views

Do Japanese fishermen put sharks in their tanks to keep fish fresh?

I saw the following story on Quora and when I Googled it, I got a lot of inspirational websites like Patheos.org that were hosting this same story without any citations. I would like to know if the ...
21
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3answers
5k views

Does one out of every hundred peanuts produced end up in Peanut M&Ms?

This morning at 8:30 AM on the Power 96.1 radio station in Atlanta, Georgia, I heard a radio ad for M&M in which it was claimed that one out of every one hundred (1/100) peanuts ends up in Peanut ...
6
votes
1answer
3k views

Did Colgate face marketing issues in Argentina because its name meant 'go hang yourself'?

Over the years, I've heard the following anecdote repeated often as an example of marketing-gone-bad: In Argentina (or sometimes, Latin America), Colgate-Palmolive faced huge hurdles in marketing ...
16
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1answer
2k views

Is Sensodyne recommended by “nine out of ten dentists”?

Sensodyne is famously known for saying "Recommended by nine out of ten dentists". Since being introduced in 1961, Sensodyne has become the favorite sensitive toothpaste of dentists around the world....
4
votes
1answer
229 views

Has medical prescribing become dominated by marketing rather than evidence?

Recent books by critics of the pharmaceutical industry (such as David Healy's Pharmageddon and Ben Goldacre's Bad Pharma) have highlighted problems in the way the industry promotes its products. In a ...
21
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1answer
3k views

Does storing ground coffee in the fridge preserve its flavor better?

I'm Italian and, as you know, we make a big deal out of coffee. I found some people to be very much convinced that ground coffee preserves its taste better when stored in the fridge. On the other ...
9
votes
1answer
592 views

Do management consulting firms add more value to their clients than the fees they charge?

A [recent question here] prompted me to ask the more fundamental question of whether the fees charged by professional advisors can be shown to be worth it. Many consulting firms certainly claim their ...
4
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0answers
77 views

Does putting warning on Cigarette packs reduce consumption? [duplicate]

Cigarette packs in various countries contain warnings on them, some of them contain only text, some contain text and pictures that suppose to ditter the user, and the most extreme are Australian packs ...
18
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2answers
5k views

Did Heineken knowingly sponsor a dog fighting event?

This image is circulating on Facebook: The message accompanying it is calling for a boycott of Heineken for sponsoring the event. The message is as follows (warning: horrific grammar, spelling, and ...
35
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2answers
2k views

Is it possible to officially Buy A Star?

There are plenty of companies around that let you purchase a star. They claim that the star will be named as you direct and they issue you a certificate of ownership. I realize that the T&C's for ...
6
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0answers
195 views

Does milk sold in a store with good product turnover lose a significant amount of Vitamin B2 from light exposure?

Anchor New Zealand has just released a milk bottle with a black plastic layer to protect the milk from exposure to light, and thus from loss of "taste and goodness". Their chart: from their website ...
8
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0answers
455 views

Is having a “sign waver” an effective marketing strategy?

It started a few years ago. The first one I remember seeing was Little Caeser's $5 Hot-And-Ready pizzas. I don't know if this was the source, but it was the first symptom... ... And then the plague ...
15
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1answer
764 views

Does McDonald's periodic release of the McRib sandwich drive up market prices for pork trimmings?

According to an article based on an interview with University of Nebraska-Lincoln professor Roger Mandingo, the reason McDonalds' infamous McRib sandwich is only available periodically, and for ...
12
votes
1answer
24k views

Does the bulletproof diet work?

This diet is meant to be an updated version of the paleo diet, and it promises to give you killer abs with no exercise, eating 4,000+ KCal per day and sleeping 5 hours per night. It is also supposedly ...
7
votes
1answer
3k views

Does Heattech clothing generate heat?

Uniqlo sells HEATTECH heat-generating clothing. When HEATTECH absorbs body moisture, tiny droplets generate heat. Thermographs clearly show that HEATTECH maintains more warmth, more evenly over ...
7
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2answers
1k views

Is Lockitron a fake?

There's a video going around which proportedly is to sell a product called Lockitron. To summarise the video, Lockitron is a wifi-enabled, deadlock motivator. You can lock and unlock your door ...
10
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1answer
1k views

Are Apple products sold at a premium price?

I have often heard people talk about to an Apple tax in reference to Apple products (especially their Mac products). This is one of many references to Apple having overly high prices compared with ...
22
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2answers
6k views

Do Möbius strip conveyor belts last longer?

According to Wikipedia: Giant Möbius strips have been used as conveyor belts that last longer because the entire surface area of the belt gets the same amount of wear... (No citations given.) In ...
9
votes
1answer
919 views

Does the Eneloop battery have lower self-discharge?

In the following pages: What's eneloop? Self-Discharge it is mentioned that the Eneloop battery has has an even lower self-discharge […] in comparison with other high quality ...
18
votes
2answers
2k views

Against the law to spray-clean not according to label directions?

I have a bottle of Clorox Clean-Up Cleaner with Bleach, marketed for sale in the United States. Its label reads, in part (and with emphasis removed): Directions for use: It is a violation of ...
27
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2answers
73k views

Does Louis Vuitton burn all their unsold bags?

It first ran across the notion with this meme Every year Louis Vuitton burns all their unsold bags A google search yields lots of results but none of them seems credible. Snopes yields nothing. ...
7
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0answers
1k views

Does suggestive selling work in small retail?

Suggestive selling (or "on-selling" or "up-selling") is a technique employed by a sales clerk with the goal of increasing the total sale amount (basket size). The classic example is the McDonalds' ...
5
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2answers
7k views

Did Muhammad Ali say “Impossible is nothing”?

Did Muhammad Ali say the following quote? Or was it created by Adidas? Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to ...
7
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2answers
4k views

Does the Lexus LFA need digital gauges because analogue ones are too slow?

I first heard this claim a few years ago on the Top Gear program from the BBC. Since then I keep hearing it whenever I hear the Lexus LFA discussed. From this February 2012 article: This ...
15
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1answer
12k views

If you're born on an airplane, do you get free flights for life?

It's a common myth that if you're born on an airplane, or mid-flight, you get free flights for life from whatever company is running the flight. Example of a claim - just pertaining to one company, ...
17
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1answer
1k views

Do you need to “wash, rinse and repeat”?

In a way, this is related to the question: Is washing your hair too often bad? A recent TEDxDraper talk by Kerry Bishop, "Toothpaste", repeated a statement I remember from my marketing lectures when ...
3
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1answer
297 views

Were G.I. Joe action figure ads not allowed during the telecast of the series?

I have heard that during the telecast of the G.I. Joe TV series, advertisements pertaining to the G.I. Joe action figures were disallowed because it was assumed that viewers were too stupid to ...
3
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1answer
524 views

Are the iPhone 4's manufacturing costs $178?

Here it is alleged that the iPhone 4 has a large mark-up from manufacturing. Are these figures true? What is the evidence behind this claim? NB: I mean the manufacturing costs. Not including ...
21
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1answer
3k views

Why are watches in jewellery adverts set to ten to two?

Or ten past ten. The usual answer is that it resembles a smile and increases sales but it sounds to me more like an urban myth that has got out of hand. What's the truth? Is there really any evidence ...
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2answers
13k views

Do people intuitively turn a particular direction?

I am wondering if any research has been done on whether human beings tend to turn left or right more often (say when attempting to traverse a virtual maze.) As a subquestion that need not ...
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1answer
328 views

Was canola oil developed for automobiles?

I just had my car serviced today, and my mechanic mentioned that canola oil was invented (or originally used) as a form of motor oil. Is it true that the canola oil we use in the kitchen is the same ...
36
votes
3answers
7k views

If I buy “flushable” wipes, can I flush them without problems?

I know they say "Flushable" right on the package, but are they? Do they break down fast enough to not cause problems in septic/sewer systems?
22
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1answer
7k views

Can the Rape-aXe only be removed by a doctor?

The Rape-aXe was a prototype of a female condom designed to attach itself to an attacker's penis with barbs if an attacker attempts to penetrate the woman wearing the Rape-aXe. The inventor claims ...