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Are the iPhone 4's manufacturing costs $178?
Here it is alleged that the iPhone 4 has a large mark-up from manufacturing.
Are these figures true? What is the evidence behind this claim?
NB: I mean the manufacturing costs. Not including ...
- 974
76
votes
3
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The origin of "99 cents"
I've seen two competing theories on the origin of pricing products at $<desired dollar amount minus 1>.99 (i.e. charging $19.99 instead of $20, of $5.99 instead of $6):
Psychological pricing ...
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