I remember reading an article about Tuesday being the best day to get maximum reach for your message. I think this study came from Harvard. The content of the message could be PR or some other communication.
Is there evidence for this?
asked Jun 16, 2011 at 13:59
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2It should be easy to find the press release for this research. You can narrow it down to search for ones released on a Tuesday... :-)– Oddthinking ♦Commented Jun 16, 2011 at 17:43
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-1 for no evidence of "research". You say, "I remember reading..." ... and I say, phooey! Can't you do any better than that?– ChrisWCommented Jun 17, 2011 at 4:03
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It's certainly a great day for monkeys– Monkey TuesdayCommented Jun 17, 2011 at 8:37
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@ChrisW - I did google, and best I could find was a Harvard publication called Tuesday Mag. The "about" section didn't expose what I was looking for.– makerofthings7Commented Jun 17, 2011 at 13:19
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1 Answer
It depends what sort of press release you are talking about. You may like to focus the question more.
For example, in a recent document, three accountancy researchers claim:
While there is considerable research on the timing of interim and annual financial reports, there is a scarcity of research on the timing of nonperiodic disclosures.
Reference: Balatbat, Maria C. A., Gallery, Gerry Thomas and Jackson, Andrew B., The Strategic Timing of Management Earnings Forecasts (February 15, 2011)
They go on to provide evidence that organisations do deliberately delay financial disclosures to hit certain days of the week.
I believe this was for a conference proceeding, and not peer-reviewed, but was based on a PhD thesis.
answered Jun 16, 2011 at 17:57
