In south east Asia there is a craze for getting fair complexion in women, hence cosmetics companies - like Unilever, which sells Fair & Lovely creams throughout the Middle East and Indian subcontinent - are earning good money by making advertisements which claims fairness in 3 or 4 weeks etc.
I want to know are these fairness creams effective?
Fair & Lovely makes the following claim:
How will I know the cream is working?
Fair & Lovely Advanced Multi Vitamin’s formula combines ingredients that have an immediate impact on skin appearance as well as work over the longer term to lighten skin. You can yourself measure the results using the ‘expert fairness meter’ on the pack.
Its formula includes:
What are the main ingredients? Fair & Lovely contains a synergistic combination of extensively researched, safe & internationally approved cosmetic ingredients such as:
Fairness and skin benefit actives Niacinamide (Vitamin B3) and Vitamin B6 work synergistically to lighten skin and spots and stimulate skin renewal.
Other skin benefit actives and powerful antioxidants (Glycerin, Allantoin, Provit C and Provit E) which soothe the skin, improve skin texture, Lighten dark circles and provide antioxidant benefits.
Triple sunscreens (Parsol MCX, Parsol 1789 & TiO2), protecting against UVA and UVB rays (including UVAI and UVAII), preventing skin darkening and tanning.
White optics for instant brightening and natural glow