Questions tagged [marketing]

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Is having a "sign waver" an effective marketing strategy?

It started a few years ago. The first one I remember seeing was Little Caesars $5 Hot-And-Ready pizzas. I don't know if this was the source, but it was the first symptom... (source: Sign wavers, ...
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2k views

Does suggestive selling work in small retail?

Suggestive selling (or "on-selling" or "up-selling") is a technique employed by a sales clerk with the goal of increasing the total sale amount (basket size). The classic example is the McDonalds' ...
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Does milk sold in a store with good product turnover lose a significant amount of Vitamin B2 from light exposure?

Anchor New Zealand has just released a milk bottle with a black plastic layer to protect the milk from exposure to light, and thus from loss of "taste and goodness". Their chart: from their website ...
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Is the "Dr. Visser Seal of Approval" an accurate quality mark for good children's shoes?

The Dutch store Scapino sells a line of shoes that have received the "Dr. Visser Seal of Approval". The claim on their website† states (translated from the original Dutch): Scapino has used ...
3
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0answers
265 views

Does the act of placing a bet make people much more confident in the outcome of a prediction?

Robert Cialdini writes in his book Influence about a principle he calls "Commitment and Consistency": A STUDY DONE BY A PAIR OF CANADIAN PSYCHOLOGISTS (KNOX & Inkster, 1968) uncovered something ...
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Did Juventus sell 520,000 (or about €54M worth of) Ronaldo jerseys within 24 hours?

I am not familiar with football jersey sales and these numbers seem remarkably high to me, hence my skepticism. Guardian: Within 24 hours of his transfer being made official last Tuesday, Juventus ...