NFL player/loudmouth Brian Bosworth had a well-publicized feud with John Elway and the Denver Broncos upon joining the league in 1988:
The scene at Mile High Stadium for my first game against Elway was as wild as anything I'd ever been a part of. The Denver fans were screaming profanities, spitting tobacco and beer at me, and grinning their black teeth off. And some of the men were just as bad. (Drum cymbals). Then again, there were a lot of people yelling for me to kick Elway's butt. And I still think it's funny that it was Elway who got death threats, not me. I guess some people love Johnny Dangerously as much as me.
"The Boz" played a heel with his public persona, and was known for heavily marketing himself and publicly railing against the NCAA's amateurism rules.
In his first NFL game, Bosworth specifically claims to have made money selling $15 anti-Boz t-shirts to 10,000 Denver fans and then donating all profits to a children's hospital.
The fans were all over my butt, but I was the one that got the last laugh. About 10,000 of them had on T-shirts with my face in a circle with a diagonal line through it. Like the "Ghostbusters" symbol. They said something like WHAT'S A BOZ WORTH? NOTHING! And BAN THE BOZ on the back. But if they had looked inside the shirt at the little tag that said 44 Boz, Inc., those hosebags would have realized they just paid $15 for a shirt made by my company.
We gave all the profits to the Children's Hospital. We just wanted to prove how oxygen-deprived Denver fans are.
The above anecdote was apparently written by Bosworth himself for the Orlando Sentinel on September 6, 1988, two days after that Broncos/Seahawks game on September 4.
'Mr. Glee Club' Elway, 'Turtle Face' Rozelle on his Hit List"
By Brian Bosworth and Special to The Sentinel
Sep 06, 1988
This claim was picked up by author Jonathan Rand for his book 300 Pounds of Attitude: The Wildest Stories and Craziest Characters the NFL Has Ever Seen and from there has made it far and wide across the web.
Is this t-shirt story true or just more
bull boz s***?
- "What's a Boz worth? Nothing!"
- BAN THE BOZ
- Ghostbusters symbol 🚫
- Tag saying "44 Boz, Inc."
- Anti-Boz t-shirts
- Made by Bosworth's company "44 Boz, Inc." Company name on tag of t-shirt.
- Sold in the range of 10,000 shirts for $15 each
- Proceeds donated to the Children's Hospital