Our findings suggest that 46MM+ Americans own Bitcoin today. That’s more than 22% of adults over the age of 18.
That figure sounds extraordinarily high to me. And NYDIG is not a disinterested party: NYDIG describes itself as "a leading technology and financial services firm dedicated to Bitcoin."
NYDIG claims that its findings came from the following "methodology:"
This poll was conducted by SurveyMonkey on Jan. 6-7, 2021 among a national sample of 2,184 US consumers. Respondents for this survey were selected from the nearly 3 million people who take surveys on the SurveyMonkey platform each day. Data have been weighted for age, race, sex, education, and geography using the Census Bureau's American Community Survey to reflect the demographic composition of the United States. This poll has a margin of error of +/- 2.1 percentage points
There are two ways of looking at this question:
- Is the NYDIG claim supported or contradicted by other data?
- If we accept NYDIG's methodology statement, are SurveyMonkey "US consumer" weighted survey results valid and accurate?