Hard to say for sure; probably yes to some extent.
While one can find articles even in the Global Times on sex toys for women, at least back in 2016, there seems to be a less tolerant attitude among censors more recently, as reported by NYT in 2019:
Not long after Ms. Zhao moved back to China in 2015, she started Yummy, whose app features an online shop that sells lingerie and sex toys designed specifically for women, including vibrators and handcuffs.
Since March, Yummy has also organized six female orgasm workshops in cities across China. The workshops come at a fraught time for feminism here. In recent years, as the Communist Party under the leadership of Xi Jinping has tightened its grip on civil society, the space for activism — including feminist activism — has shrunk rapidly.
While Yummy and Ms. Zhao are not political, they have encountered problems with Chinese censors. Ms. Zhao estimates that 25 percent of Yummy’s online articles are deleted by censors, who tend to be especially sensitive to sexually explicit content. Recently, the control “has only gotten stricter,” she said.
It seems the focus of the censors (in this regard) is on sexually explicit materials, but that can have a rather broad interpretation according to this (2018) SCMP article on censoring ASMR materials:
fans in China were dealt a blow last week when the country’s anti-pornography office ordered a number of platforms to remove a lot of ASMR content -- because they say some are akin to softcore porn. [...]
ASMR is even referred to as “in-skull orgasm” by many Chinese internet users, highlighting the sexual image of some videos.