I saw someone say that, assuming you are the type of person who never clicks on ads, enabling ad block is good for a website. This is because if the website displays an ad and you don't click it, it will make their ad:click ratio worse, and presumably less attractive to advertisers. Is this true?

  • its bad in theory, maybe not specifically or analytically. If there is a known way people can avoid ads it removes value from that (annoying) product. Like if I invented a box that muted TV commercials its more likely that i would get dissapeared than I would be able to sell them. – daniel Sep 20 '18 at 12:15
  • It depends on the technology involved, both of the blocker and the web site. – Daniel R Hicks Sep 20 '18 at 12:17
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    Hello and welcome to Skeptics SE. The Q&A section of Skeptics SE exists to examine notable claims. "I saw someone say..." is not grounds for a notable claim, unless you link to the statement and show that a significant number of persons, or a significant person, believe the claim to be valid. So please add a link to that statement and show that it is notable. If it is not, you can delete the question, gather 20 reputation points and ask it in the chat instead. :-) – MichaelK Sep 20 '18 at 12:19
  • Yeah "someone said" is not enough for site standards. If you can find a decently notable person saying the same thing, edit a link to it in your question. Then we'll check it out for you. – fredsbend Sep 20 '18 at 13:13
  • Clicks aren't the only valuable part of online ads. Just like billboards on the side of highways, simply having eyes glance at online ads to remind people a product exists is valuable too, and their value goes down on sites that can sell fewer eyes. – Giter Sep 20 '18 at 13:56

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