The article How Ferrari spins by Chris "Monkey" Harris contains claims that Ferrari has dishonest practices with the press.
How bad has it been? I honestly don't know where to start. Perhaps the 360 Modena press car that was two seconds faster to 100mph than the customer car we also tested. You allow some leeway for "factory fresh" machines, but this thing was ludicrously quick and sounded more like Schumacher's weekend wheels than a street car. Ferrari will never admit that its press cars are tuned, but has the gall to turn up at any of the big European magazines' end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises. Because that's what happens when you buy a 458: they deliver two for just those eventualities. The whole thing stinks. In any other industry it wouldn't be allowed to happen. It's dishonest, but all the mags take it between the cheeks because they're too scared of not being invited to drive the next new Ferrari.
The article is fun to read but is presented like a conspiracy theory: nobody else tells you this, since they fear Ferrari so much.
Does Ferrari really give better cars to the press than they sell to customers? (And by 'better' I mean more suited to the tests that will be performed)