Plenty of people are posting the claim that if you don't watch the inauguration, or better still tune it to a different channel, this will affect ratings for the event.
Will this actually affect the ratings?
A popular message has been making the rounds on Facebook, for example, that declares, "If you have cable or satellite TV, they keep track of who is watching what. Instead of turning your TV off that day, turn all your TVs on OTHER CHANNELS."1
Across the nation, Clinton supporters are uniting nationwide on Friday to produce the lowest-rated inauguration event in the history of televised presidency, turning their backs on the broadcast of day one of the Trump presidency.2