People Trash Their Phones When an Upgrade is Close
The report describes the study further, noting that thee effect is probably not conscious:
They noticed what they called an “upgrade effect”, defined in the study as a phenomenon in which “careless tendencies are intended to promote the acquisition of upgrade products by helping consumers justify the new purchase.” It’s not just a lapse in judgment; people are unconsciously, but to a certain degree, deliberately, losing and breaking their phones.
“When we ask people if this is something you would normally do, the vast majority say no,” Ackerman says over the phone of casually leaving phones behind or dropping them. “Which suggests that people just don’t realise that this behaviour is going on.”
Given that phones can be expensive and damaging one can be frustrating, does this report have any scientific credibility (and how can we differentiate between conscious and unconscious effects)?