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This news site features a video of a dress changing colours via an iPad app. The news site says:

Sydney designers Showpo posted a video to YouTube showing off their new ‘colour changing’ dress, and the woman modelling it nearly can’t control herself.

White dress changes to pink

Pink dress changes to blue

I've been around the internet a few times and I'm fairly sure this technology doesn't exist. Is this video fake?

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    Yes, but it can only switch between blue and black, and white and gold. – hobbs Nov 4 '16 at 14:31
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According to a post on the designer's Facebook page (and as reported by finder.com.au), it's fake:

Hey guys! So our 'colour changing dress' has garnered a LOT of attention and questions, so here's some more information.... Although we haven’t invented the product *yet*, we think we could soon with your help! If you’re a student and study STEM subjects that is! We're working with Samsung and Questacon to encourage young Australians to set themselves up for success. You can find out more at www.creatorswanted.com :) Samsung Australia Questacon

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    "Here's a fake experiment, now go be inspired by that and start a career in science" is probably not a great message to be communicating to society (albeit one that bodes well for skeptics.se's future). – Zach Lipton Nov 4 '16 at 8:56
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    Quite: the ad copy there borders on the ridiculous; it is puerile – Fattie Nov 4 '16 at 10:56
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    Yes! This is why you should be studying STEM subjects - to be able to invent clothing that changes colour. Why are we not funding this? – MarioDS Nov 4 '16 at 13:27
  • Looks like someone beat them to market by a few decades: en.wikipedia.org/wiki/Hypercolor – Paul Nov 4 '16 at 16:03
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    To be clear, I'm all for the message of "study this stuff and invent cool new things" whether those things are incredibly practical or not; I just take issue with the deception. – Zach Lipton Nov 4 '16 at 17:26

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