I recently was e-mailed this link: Sitting down is killing you.
Apparently this is based on a medical study and much of what is said in this range of adverts campaigning against sitting down makes sense and they do cite quite a few references. However, this particular campaign just seems a little bit too over the top for me. I'm wondering how much of it is accurate and how much is inflated to get a reaction out of the public.
Maybe I'm reading too much into it, but the figures they give in these ads and the way it's portrayed makes it seem like sitting down as most of us do in the average desk job is going to kill you much quicker than I can accept as plausible.
For instance I can agree that the human body wasn't designed to sit down for 8+ hours a day. But if I eat healthy and still go to the gym three times a week and stay reasonably mobile while not at work, can it be that dangerous? This particular range of ads even goes as far to suggest that even exercising doesn't lower the health-risks that the evil chairs are contributing by much. I find that very hard to believe.