This advertisement is claiming that it costs 50 times more for the city to clean up gum, than it takes to buy the stuff (at least in the UK). For a total of £1.5. Which seems strange, as normally Street cleaning is done all at once and with special vehicles you just drive down the street/sidewalk.
This would imply that gum actually adds millions of man hours to the cleaning of public places (in the UK) and that thousands of street cleaners could be laid off if gum was banned. Which seems orders of magnitude more than one might guess.