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It is claimed that New Coke was a conspiracy to boost sales of Classic Coke.

The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike.

Is there any evidence for this?

  • Can you provide a link to the claim? How would this "conspiracy" work? – Sklivvz May 6 '11 at 7:35
  • @Sklivvz, Here is a list of conspiracy theories about new coke on Wikipedia. The main reason it is claimed that it is true was because classic coke had a massive increase in sales after new coke was phased out, and Pepsi basically made no gains. – Thomas O May 6 '11 at 7:42
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    @Thomas O:Conspiracy implies there was a crime(or intention of a crime). This would be a marketing startegy. – apoorv020 May 6 '11 at 10:45
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    @apoorv020, good point, but it's still a "conspiracy theory" because people are "conspiring" to hide truth. N.B. I don't actually accept this theory (I think it was just a marketing screw up which turned out good for Coke), but I was told it by a friend of mine... – Thomas O May 6 '11 at 12:39
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    @apoorv020: No, most conspiracy theories are not about crimes. A conspiracy in this sense is group of people who are surreptitiously trying to achieve a secret goal that is different or opposite from their publicly stated aims. – Lennart Regebro May 6 '11 at 14:29
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Snopes debunked it.

http://www.snopes.com/cokelore/newcoke.asp

In short: Sales of Coke was waning, and Pepsi was winning. So Coca Cola changed the recipe to be more like Pepsi and made a big campaign about the new recipe. This got people upset, as they felt it violated something that was an integral part of being American. People therefore demanded the old Coke back, which they got after a couple of months. The whole debacle made people who felt American switch from Pepsi to Coke, and boosted Coke sales.

The conspiracy is that all of this was intentional from Coca Colas side, which of course is completely ridiculous.

Additional reference: http://www.bbc.co.uk/programmes/b010tbnd

  • Snipes does not provide any reference for this. Can you? – Sklivvz May 6 '11 at 8:52
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    Look at the bottom of the page. It provides sources there. – Piers Karsenbarg May 6 '11 at 12:56
  • Snopes is USELESS. It has ZERO credibility. – d'alar'cop Feb 2 '14 at 15:30
  • @d'alar'cop Look at the bottom of the page. It provides sources there. – Lennart Regebro Feb 2 '14 at 18:19

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