There is actually some precedence for this.
Several auto manufacturers are now producing electric cars. However, the customer experience reported anecdotally but also measurably (meta article) by Consumer Reports (original statistics) has shown that some dealerships are less than enthusiastic about actually selling them. And more to the point, they're certainly not going to go out of their way to steer you towards them. The Consumer Reports study was made by asking the dealerships straight up that the secret shopper wanted their electric model, just to see which ones would go out of their way to actively discourage or even prevent the customer from buying one. They weren't going into the shops and asking for a hatchback that was good on gas.
Currently, there are two reasons for this. The first is that in spite of their higher sticker prices, commission is actually considerably lower. This is in no small part because the manufacturers are trying to reduce their cost to compete with similar gas models. The second is that the dealerships' business model relies less on car sales and far more on selling maintenance. Unfortunately for the dealerships though, EV maintenance is little more than tire rotation and replacing windshield washer fluid.
Tesla had already forseen this problem (Elon Musk quote: "Every other electric car maker that went that route went out of business."), and ditched that sales model entirely. They have non-commissioned salespeople, and don't charge a premium for service. It's one of the reasons that Tesla sales have been exceeding Nissan Leaf sales, in spite of the fact that the base Model S is over twice as expensive. Consumer polls have shown that the customer experience at Tesla stores has been overwhelmingly more positive than other EV purchases at dealerships.
Well that's all well and good for electric cars, but what about light bulbs and tires and other consumer goods that need to be replaced on a regular basis, but probably shouldn't be?
To be honest, that's probably an issue with cost. Washing machines for example, have gotten increasingly unreliable overall for decades. However, the average cost of them has likewise gone down. The buying public has a tendency towards buying big ticket items that are cheaper because that's the one they can afford at the time, as opposed to the one that's three times the cost but will last ten times as long. Those washing machines that last a lifetime are still being sold, but they come with a price tag that's much higher, and sales of those models aren't that great. Or look at shoes (sneakers and runners in particular), and the way pretty much everyone "knows" that you have to replace them at least once a year. This didn't used to be the case at all, and shoe repair shops used to flourish by just replacing the soles of shoes. But a pair of properly repairable shoes isn't cheap, nor easy to come by. The fact of the matter is that in the marketplace, cheaper almost always wins. Expensive and more reliable can make a profit sometimes too, but the road is littered with companies that were outsold by brands that were cheaper and high volume.