ADDITIONAL EDIT: Apparently Gizmodo has posted an updated article where they were able to confirm that this is a fake app and even tracked down the hoaxers. A quote by Brandon Bloch, one of the hoaxers, explaining it.
I've worked closely enough with media, and I've done enough of this
sort of thing before, to know that the media would blindly jump at it.
I was more surprised when people did reach out to me; I can count on
one hand the number of outlets that bothered to call me up.
The media in a way allows this to happen to themselves... The media will just jump
at a juicy story and not look deeper into it. I
think it's because a lot of people working at these blogs and media
outlets are overworked and underpaid. Especially around an event at
SXSW, they need to crank out story after story. So it's kind of like
this cheapening journalism. I don't know if they can even be called
journalists anymore; it's more media as a mouthpiece for the companies
that want to get a message out.
I'm leaving my original post as is below but from the above edit, you can see that the app is fake.
It is real, or at least giving the impression of being a real app that is going to be released soon.
From the Engadget article on it.
If you've heard one too many gripes about your boozy postings, don't
fret -- there'll soon be a like-minded social app for you. It's called
"Livr," and you won't even be able to log in without a smartphone
breathalyzer confirming you've tippled enough. In fact, the higher
your BAC, the more app features are unlocked. Those include a
crowdsourced "truth or dare" game and hotspot map that shows the
location and sobriety of other users.
It appears that the higher your BAC the more features you can access, which is what makes the more interesting in my mind and also is what is going to make it controversial if it ever takes off.
Sources: Engadget The Next Web
EDIT: I have seen additional articles posted today that are much more skeptical of Livr, but none have conclusive proof that it is a hoax.
The Network World article seems to be the only article that has gotten a response from either of the founders.
So what do the "founders" have to say for themselves? Just so there
would be no misunderstanding my level of disbelief, here's what I
asked them via email: "What's the end game here? Straight publicity
stunt? Marketing guys hoping to bag a few clients at SXSW? Or maybe
it's one of those try-to-fool-the-media hoaxes?"
The reply from "co-founder Avery Platz" was a polite side-step that
would make any politician proud:
"Thanks for writing. We think the best ideas start as jokes too. But
then why not just go the extra step and make it a reality?"
"So far the response has been fantastic!" he continues. "In a world
where Snapchat turns down $3B, there seems to be demand for a private
place to have fun online. I think we've definitely tapped into
His reply did not really confirm the existence of a real app, nor deny it. The founders are supposed to be speaking at SXSW today in Austin so once that happens more will be known. Until that happens no one can conclusively say if this is real or not.