Is the "Back to the future" Huvr board real?

Question

This website is promoting a hovering skateboard.

As far as my knowledge can tell, this seems fake. The only two known technologies I know of which can hover like that are magnets and quantum levitation. But they both require a modified floor, which wasn't used here.

Have I missed something? Is this fake or real?

The closest real thing I've seen is the MagSurf. which uses quantum levitation. But it requires a special surface and it's highly limited in terms of maneuverability compared to the supposedly real Huvr.

Update:

All answers were wonderful and each one added a point not mentioned by others, I advise you to check them all out. I've decided to pick Jwenting's answer not because it's the most convincing, but because it relies on simply comparing the Huvr board technology to common sense and known scientific facts. If for some reason all external references the answers rely on disappear, Jwenting's answer would still be valid.

Answer 1

Looking at their own website, the product they describe has no electrical or mechanical parts at all. "Made from only 2 pieces of paramagnetic titanium".
Also, it has optional handlebars "for added lateral stability on 'high slip surfaces' such as concrete".
And in their terms of service they explicitly state that what you read may 'contain inaccuracies', in other words it may well all be a pack of lies.

Quoting their legal notice:

...HUVr does not warrant the accuracy, completeness, or usefulness of such information and materials or the reliability of any advice, opinion, statement or other information displayed or distributed through the site...

They CLAIM to have engineered antigravity while working on battery technology, a highly doubtful claim as antigravity is not known to be physically possible and has never been observed.

Were it real, it would be a scientific breakthrough large enough that even the popular press would pick up on it, yet the only things an internet search shows are hoax websites and conspiracy theories. Of course you may choose to believe in those, but thinking people usually don't.

Answer 2

UPDATE:

Funny or Die have admitted that the video is a hoax on their site.

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Original answer:

The "Huvr board" is most probably a hoax product.

In addition to Jwenting's answer depicting the problem with the fact that a breakthrough technological achievement wasn't published in any form, professional, scientific or popular. Several sites on the internet have found evidence suggesting that this is a hoax.

From Nerd Reactor, the lead engineer depicted in the videos is an actor named Nelson Cheng: His site, His IMDB page.

Also, according to Mashable a costume designer who worked on the shoot revealed that the shoot was produced by funny or die on her online resume by mistake. I've also uploaded a screen capture of the cached page here.

Also, this Heavy.com article explores other aspects that support the theory that it's a hoax:

The cinematography style of the videos:

As cool as these hoverboard videos are, there are many signs that the hoverboard tech is bogus. There are no long, wide shots of the hoverboard in use, which means that wires used to fake this kind of hoverboard tech could be just off screen.

Some 4th wall breaking moments at the videos and anonymity of the main character (played by the actor Nelson Cheng):

Additionally, the main "HUVr" tech guy in the blue shirt is never identified by name, which he would likely be if his product were real. Plus, some fans say they can see a harness under Tony Hawk's shirt in the video, while others say they can see Terrell Owens being held up on the board.

The anonymity of the site owners and the supposed inventors:

Slashgear notes:

The webpage for the company is protected from analyzation by Protected Domain Services, though we can see that it was created on the 25th of November, 2013 - or at least protected from that date forward.

If the people who own the domain want to remain anonymous, chances are they just aren't legit.

And the possible motives of the celebrities involved.

Answer 3

Yes, it is very much fake. If you pause at 3:28, as depicted in the image here:

http://imgur.com/jYIKgR3

You can see the wire attached to the person, as well as the rig's shadow used to hold up the person. They did a very good job of hiding such things for the most part otherwise.

Answer 4

It seems that Funny or Die put together this hoax:

http://www.scpr.org/blogs/newmedia/2014/03/04/15990/funny-or-die-apparently-behind-fake-back-to-the-fu/

Answer 5

This indeed is fake. The entire hoax campaign has been built around some idea to make a future product launch successful (Which most probably is a new product line from Nike!). See this link for some more details(Actually not details but this confirms it's a fake campaign)