The new wave in Hair Dryer technology involves marketing benefits based on Ionization. Is there any evidence for any of this though?
"Ionic technology helps enhance your hair's natural shine and eliminates frizz for healthy-looking, smooth results. The high-torque motor speeds air through your hair for faster drying and styling while ionic technology reduces frizz and flyaways with ease."
"ionic technology emits negative ions eliminate static, reduces drying time."