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###Most of the claims don't make sense### According to the PDF, Evaluation of a Novel Form of Sun Protection, the product works by:

###"Clinical trials" wouldn't be necessary### It's very easy to test for UV absorption in the lab. If you took a Chemistry lab in college, there's a good chance that you played with a UV spectrometer at some point. Wikipedia has a page for water.

###One of the "doctors" behind this claims that it doesn't affect the body### First, referring to "Dr." Johnson in quotes because at least one source alleges that he was ordered to stop practicing medicine.

If a seller's product were water with some coconut oil and sand mixed into it, and they claimed that such a concoction emits "scalar waves" that stop UV radiation, then we could test the product to see if it works. Maybe we couldn't establish how it works, if it does, but we could still see how it does in experiments.

However, as far as I can tell, the product isn't defined as something like water-with-oil-and-sand, but rather it's defined as something that gives off "scalar waves" due to "radio-frequencies", or whatever. And since that doesn't seem to mean anything, then if we accept that that's a thing, then the seller is the sole authority on what constitutes their product.

So, they could just urinate in a bottle and say that that's one manner of "imprinting scalar waves" – and if they're literally the sole authority on the very definition of what it means to imprint something with scalar waves, then they'd seem to be right by definition.

Not to suggest that they'd do something like that, but the point's just that, since there's no apparent material definition, it seems like they can put whatever they like in the bottles, including completely changing the product whenever they like however they like.

Safety aside, this prevents us from being able to test their product for stuff like UV-protection. I mean, we could do the normal tests on it today, but since our laws of science don't say that our results will continue to be representative of whatever they might sell tomorrow, it'd seem meaningless.

In short, this claim isn't wrong, but rather it's not even wrong – which is worse.

###Most of the claims don't make sense

According to the PDF, Evaluation of a Novel Form of Sun Protection, the product works by:

###"Clinical trials" wouldn't be necessary

It's very easy to test for UV absorption in the lab. If you took a Chemistry lab in college, there's a good chance that you played with a UV spectrometer at some point. Wikipedia has a page for water.

###One of the "doctors" behind this claims that it doesn't affect the body

First, referring to "Dr." Johnson in quotes because at least one source alleges that he was ordered to stop practicing medicine.

Here's the ingredients list for some potato chips:

Ingredients: Potatoes, Vegetable Oil (Sunflower, Corn, and/or Canola Oil), and Salt.

–"LAY'S® Classic Potato Chips"

So they're not guaranteeing what sort of oil the chips'll have in them, just that it'll be sunflower, corn, and/or canola oil.

If an experiment's results would vary depending on the type of oil a particular bag of chips has in it, then presumably we'd get bad results if we did our tests with sunflower-oil chips and then assumed that they'd later apply to corn-oil chips. Still, vegetable oils are probably roughly interchangeable as far as most consumers are concerned.

If the seller then provided a bag of chips made with motor-oil, we could object because that'd violate the material definition specified in the ingredients-list. After all, motor-oil (in this sense) isn't sunflower, corn, and/or canola oil, and we can show the difference in a lab.

However, "Harmonized Water" is defined by stuff that is, as far as I can tell, gibberish. I'd argue that a rational person should reject this, but if someone accepts it, then the effective ingredients list becomes sorta like:

Ingredients: Water [modified in some manner of our choosing, at our sole discretion]

So, maybe a seller would choose to "imprint scalar waves" by microwaving tap water, and then we'll test microwaved tap water. Then this hypothetical seller might "imprint scalar waves" into the next batch by chanting mystical lyrics at the water. Then maybe the next batch'll be "imprinted with scalar waves" by having some bath salts mixed in.

Then how could a buyer ever test one batch and assume that their analysis of that batch will continue to apply to all future batches?

This makes not even wrong worse than merely being wrong: because, if their claim were merely wrong, presumably it'd be consistently wrong. Here, though, it seems unclear that experimental results are meaningful at all; in fact, even if the product appears to be safe-for-consumption when tested, it's unclear how we could be sure future batches would also be safe, let alone effective-or-ineffective.

###A "not even wrong" case### The claims appear to be "not even wrong", as defined by Wikipedia:

The phrase "not even wrong" describes any argument that purports to be scientific but fails at some fundamental level, usually in that it contains a terminal logical fallacy or it cannot be falsified by experiment (i.e., tested with the possibility of being rejected), or cannot be used to make predictions about the natural world.

###A "not even wrong" case###

The claims appear to be "not even wrong", as defined by Wikipedia:

The phrase "not even wrong" describes any argument that purports to be scientific but fails at some fundamental level, usually in that it contains a terminal logical fallacy or it cannot be falsified by experiment (i.e., tested with the possibility of being rejected), or cannot be used to make predictions about the natural world.

###Addendum: Why "not even wrong" is worse than just "wrong".

In the comments below, we discussed the "wrong"-vs.-"not even wrong" distinction. To elaborate here...

If a seller's product were water with some coconut oil and sand mixed into it, and they claimed that such a concoction emits "scalar waves" that stop UV radiation, then we could test the product to see if it works. Maybe we couldn't establish how it works, if it does, but we could still see how it does in experiments.

However, as far as I can tell, the product isn't defined as something like water-with-oil-and-sand, but rather it's defined as something that gives off "scalar waves" due to "radio-frequencies", or whatever. And since that doesn't seem to mean anything, then if we accept that that's a thing, then the seller is the sole authority on what constitutes their product.

So, they could just urinate in a bottle and say that that's one manner of "imprinting scalar waves" – and if they're literally the sole authority on the very definition of what it means to imprint something with scalar waves, then they'd seem to be right by definition.

Not to suggest that they'd do something like that, but the point's just that, since there's no apparent material definition, it seems like they can put whatever they like in the bottles, including completely changing the product whenever they like however they like.

Safety aside, this prevents us from being able to test their product for stuff like UV-protection. I mean, we could do the normal tests on it today, but since our laws of science don't say that our results will continue to be representative of whatever they might sell tomorrow, it'd seem meaningless.

In short, this claim isn't wrong, but rather it's not even wrong – which is worse.

###UPDATE: Product page seems switched.

Clicking the link provided in the question statement now currently redirects to this product page:

###Sun Defense Bronzing Elixir

GOLD-INFUSED & FREQUENCY-ENHANCED MINERALS

Enjoy the sunshine guilt-free with enhanced protection that's non-toxic and reef-safe. Sun Defense contains a clinically proven formula that reduces the damaging effects of UV exposure and enhances the protective tan your body naturally creates without blocking the health benefits of Vitamin D.

Apparently this is part of a rebranding effort:

Harmonized Waters
There have also been some exciting upgrades to the Frequency Enhanced Waters (now called Elixirs) from Osmosis. All of the Elixirs, which have new names, now contain 75 cell-activating, plant-based minerals that are 100,000 times smaller and more bio-available than any other mineral source. Replenishing nutrients that have been lost in our soil and food, while accelerating healthy immune and repair activity within the skin and body, these water-soluble fulvic and humic minerals enhance the body’s absorption of energy frequencies, reviving healthy cell function for restored overall well being and a thriving complexion. Beyond the mineral enhancement, you will also find luxurious flakes of 24-karat gold in the new clear bottles. Renowned for its ability to strengthen the immune system and reduce inflammation, gold is also said to sharpen mental focus, decrease stress, and enhance spiritual well-being. Please note, while the formulas have all changes, the foundational frequencies have not. If you used and loved a specific formula before, you will still use the same formula. It will just be more effective due to the minerals and have the additional benefits of the gold!
1. Skin Perfection is now Skin Perfection elixir
2. Inner Harmony is now Ageless Vitality elixir
3. Hormone Water is now Hormone Relief elixir
4. UV Water is now Sun Defense elixir (no tan) and Sun Defense Bronzing elixir (tan-enhancing)

–"Osmosis Rebranding Guide" (2019-06-21)

This gave a few new things to search for in Google; found this site that lists a lot of crazy water beliefs, which links this page for "Harmonized Water".

Harmonized Water

Wonky Water

AKA "Osmosis Harmonized Water" to make it sound more scientific, this nostrum is directed at new-agers who believe in the healing power of mysterious "vibrations". They make the absurd claim that this snake oil "communicates energetically with cells that are imbalanced in an effort to restore a normal vibrational rate." [2013-02] See also this "Doubtful News" debunking article.

–"Gallery of water-related pseudoscience" [formatting altered]

###One of the "doctors" behind this claims that it doesn't affect the body### First, referring to "Dr." Johnson in quotes because he appears to have been ordered to stop practicing medicine.

###One of the "doctors" behind this claims that it doesn't affect the body### First, referring to "Dr." Johnson in quotes because at least one source alleges that he was ordered to stop practicing medicine.