The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Is request to subscribe the channel effective on youtube? [closed]

Every single time I hear the same request from youtube vloggers I wonder is that really necessary to say the same all the time? Can such request influence people's decision to follow something? Is ...
22
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1answer
851 views

Are Fairtrade farmers paid worse than other farmers in the same regions?

There have been a few articles recently on the (in)efficiency of fair trade organisation Fairtrade. Here is an example from the Guardian: Sales of Fairtrade-certified products from Uganda and ...
8
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1answer
259 views

Does Yelp “extort” money from businesses?

I have seen numerous articles claiming that Yelp extorts money from businesses by purportedly hiding higher review to drop a restaurant/business's ratings, then offering them the choice to pay money ...
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1answer
152 views

Did the Kinki Nippon Tourist Company change its name?

From http://www.takingontobacco.org/intro/funny.html, a list of marketing "lost in translation" incidents: Foreign companies have similar problems when they enter English speaking markets. ...
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1answer
1k views

Do Japanese fishermen put sharks in their tanks to keep fish fresh?

I saw the following story on Quora and when I Googled it, I got a lot of inspirational websites like Patheos.org that were hosting this same story without any citations. I would like to know if the ...
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447 views

Do any precious stones actually have intrinsic value? [closed]

I watched this CollegeHumor video "Why Engagement Rings are a Scam", which claims that diamonds - particularly dimaond rings - derive all their value from a one hundred year marketing campaign by ...
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3answers
3k views

Does one out of every hundred peanuts produced end up in Peanut M&Ms?

This morning at 8:30 AM on the Power 96.1 radio station in Atlanta, Georgia, I heard a radio ad for M&M in which it was claimed that one out of every one hundred (1/100) peanuts ends up in Peanut ...
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1answer
712 views

Did Colgate face marketing issues in Argentina because its name meant 'go hang yourself'?

Over the years, I've heard the following anecdote repeated often as an example of marketing-gone-bad: In Argentina (or sometimes, Latin America), Colgate-Palmolive faced huge hurdles in marketing ...
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556 views

Is Sensodyne recommended by “nine out of ten dentists”?

Sensodyne is famously known for saying "Recommended by nine out of ten dentists". Since being introduced in 1961, Sensodyne has become the favorite sensitive toothpaste of dentists around the ...
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1answer
141 views

Has medical prescribing become dominated by marketing rather than evidence?

Recent books by critics of the pharmaceutical industry (such as David Healy's Pharmageddon and Ben Goldacre's Bad Pharma) have highlighted problems in the way the industry promotes its products. In a ...
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1answer
1k views

Does storing ground coffee in the fridge preserve its flavor better?

I'm Italian and, as you know, we make a big deal out of coffee. I found some people to be very much convinced that ground coffee preserves its taste better when stored in the fridge. On the other ...
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1answer
441 views

Do management consulting firms add more value to their clients than the fees they charge?

A [recent question here] prompted me to ask the more fundamental question of whether the fees charged by professional advisors can be shown to be worth it. Many consulting firms certainly claim their ...
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67 views

Does putting warning on Cigarette packs reduce consumption? [duplicate]

Cigarette packs in various countries contain warnings on them, some of them contain only text, some contain text and pictures that suppose to ditter the user, and the most extreme are Australian packs ...
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2answers
4k views

Did Heineken knowingly sponsor a dog fighting event?

This image is circulating on Facebook: The message accompanying it is calling for a boycott of Heineken for sponsoring the event. The message is as follows (warning: horrific grammar, spelling, ...
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2answers
2k views

Is it possible to officially Buy A Star?

There are plenty of companies around that let you purchase a star. They claim that the star will be named as you direct and they issue you a certificate of ownership. I realize that the T&C's for ...
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0answers
138 views

Does milk sold in a store with good product turnover lose a significant amount of Vitamin B2 from light exposure?

Anchor New Zealand has just released a milk bottle with a black plastic layer to protect the milk from exposure to light, and thus from loss of "taste and goodness". Their chart: from their website ...
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0answers
362 views

Is having a “sign waver” an effective marketing strategy?

It started a few years ago. The first one I remember seeing was Little Caeser's $5 Hot-And-Ready pizzas. I don't know if this was the source, but it was the first symptom... ... And then the ...
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430 views

Does McDonald's periodic release of the McRib sandwich drive up market prices for pork trimmings?

According to an article based on an interview with University of Nebraska-Lincoln professor Roger Mandingo, the reason McDonalds' infamous McRib sandwich is only available periodically, and for ...
9
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1answer
19k views

Does the bulletproof diet work?

This diet is meant to be an updated version of the paleo diet, and it promises to give you killer abs with no exercise, eating 4,000+ KCal per day and sleeping 5 hours per night. It is also supposedly ...
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0answers
2k views

Does Heattech clothing generate heat?

Uniqlo sells HEATTECH heat-generating clothing. When HEATTECH absorbs body moisture, tiny droplets generate heat. Thermographs clearly show that HEATTECH maintains more warmth, more evenly over ...
5
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2answers
934 views

Is Lockitron a fake?

There's a video going around which proportedly is to sell a product called Lockitron. To summarise the video, Lockitron is a wifi-enabled, deadlock motivator. You can lock and unlock your door ...
8
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1answer
983 views

Are Apple products sold at a premium price?

I have often heard people talk about to an Apple tax in reference to Apple products (especially their Mac products). This is one of many references to Apple having overly high prices compared with ...
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2answers
3k views

Do Möbius strip conveyor belts last longer?

According to Wikipedia: Giant Möbius strips have been used as conveyor belts that last longer because the entire surface area of the belt gets the same amount of wear... (No citations given.) ...
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1answer
638 views

Does the Eneloop battery have lower self-discharge?

In the following pages: What's eneloop? Self-Discharge it is mentioned that the Eneloop battery has has an even lower self-discharge […] in comparison with other high quality ...
8
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2answers
629 views

Against the law to spray-clean not according to label directions?

I have a bottle of Clorox Clean-Up Cleaner with Bleach, marketed for sale in the United States. Its label reads, in part (and with emphasis removed): Directions for use: It is a violation of ...
24
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2answers
64k views

Does Louis Vuitton burn all their unsold bags?

It first ran across the notion with this meme Every year Louis Vuitton burns all their unsold bags A google search yields lots of results but none of them seems credible. Snopes yields nothing. ...
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724 views

Does suggestive selling work in small retail?

Suggestive selling (or "on-selling" or "up-selling") is a technique employed by a sales clerk with the goal of increasing the total sale amount (basket size). The classic example is the McDonalds' ...
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2answers
2k views

Did Muhammad Ali say “Impossible is nothing”?

Did Muhammad Ali say the following quote? Or was it created by Adidas? Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to ...
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2answers
2k views

Does the Lexus LFA need digital gauges because analogue ones are too slow?

I first heard this claim a few years ago on the Top Gear program from the BBC. Since then I keep hearing it whenever I hear the Lexus LFA discussed. From this February 2012 article: This ...
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0answers
613 views

Do colours affect consumer behaviour? [closed]

I occasionally see articles from individuals working in marketing making claims about how colour affects consumer behaviour. For example, the infographic below describes how to produce a 'landing ...
12
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1answer
8k views

If you're born on an airplane, do you get free flights for life?

It's a common myth that if you're born on an airplane, or mid-flight, you get free flights for life from whatever company is running the flight. Example of a claim - just pertaining to one company, ...
12
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0answers
582 views

Do you need to “wash, rinse and repeat”?

In a way, this is related to the question: Is washing your hair too often bad? A recent TEDxDraper talk by Kerry Bishop, "Toothpaste", repeated a statement I remember from my marketing lectures when ...
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1answer
268 views

Were G.I. Joe action figure ads not allowed during the telecast of the series?

I have heard that during the telecast of the G.I. Joe TV series, advertisements pertaining to the G.I. Joe action figures were disallowed because it was assumed that viewers were too stupid to ...
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1answer
468 views

Are the iPhone 4's manufacturing costs $178?

Here it is alleged that the iPhone 4 has a large mark-up from manufacturing. Are these figures true? What is the evidence behind this claim? NB: I mean the manufacturing costs. Not including ...
18
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1answer
2k views

Why are watches in jewellery adverts set to ten to two?

Or ten past ten. The usual answer is that it resembles a smile and increases sales but it sounds to me more like an urban myth that has got out of hand. What's the truth? Is there really any evidence ...
6
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2answers
4k views

Do people intuitively turn a particular direction?

I am wondering if any research has been done on whether human beings tend to turn left or right more often (say when attempting to traverse a virtual maze.) As a subquestion that need not ...
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1answer
248 views

Was canola oil developed for automobiles?

I just had my car serviced today, and my mechanic mentioned that canola oil was invented (or originally used) as a form of motor oil. Is it true that the canola oil we use in the kitchen is the same ...
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1answer
6k views

Can the Rape-aXe only be removed by a doctor?

The Rape-aXe was a prototype of a female condom designed to attach itself to an attacker's penis with barbs if an attacker attempts to penetrate the woman wearing the Rape-aXe. The inventor claims ...
89
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3answers
11k views

Do elevator manufacturers purposefully provide a door close button that doesn't work?

I've read the above factoid many times, but sources are conflicting as to whether or not its true; that is, some say there's a set timer on door openings and closings that can't be budged by ...
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0answers
2k views

Does Polysporin have advantages over soap?

I am wondering if Polysporin is an antibiotic agent that is preferable to regular or antibiotic soaps. According to the Johnson and Johnson it contains Polymyxin B (as sulfate), 500 units bacitracin ...
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1answer
2k views

New Coke was a conspiracy to boost sales of Classic Coke

It is claimed that New Coke was a conspiracy to boost sales of Classic Coke. The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the ...
6
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1answer
1k views

New LED TV - Need Monster Cable HDMI for $$$ or do regular HDMI work just as well?

Went to Bestbuy. Bought an awesome tv... then the bestbuy rep tells you that the best of the best is the "Monster Cable" HDMI to connect the TV to my peripherals. I'm not a cable genius... but it ...
4
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1answer
426 views

“We have the right tires for your driving style.”

I saw an ad for a tire company today stating that they have the right tires for your driving style. When I buy tires I look for silent tires with long lifespan, good grip and most importantly a decent ...
17
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1answer
3k views

Thermal advantage of “server” CPUs over “consumer” CPUs

It seems that one of the main advantage of CPUs that are marketed for servers (e.g. the AMD Opteron and Intel Xeon) over CPUs marketed for consumers (e.g. AMD Phenom II and Intel i7) is related to ...
12
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1answer
5k views

Is Coffee the most traded commodity in the world after Oil?

I have heard the claim that Coffee is the most traded commodity in the world right after Oil. Is there any proof of that? I have also heard that coffee is the most consumed beverage after water? Any ...
5
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1answer
267 views

Does the weather affect the selling of your house?

A realtor just told me that you're more likely to sell your house, and get a better price, if the weather is better. He said cold damp weather reduces the number of people looking and interest in ...
59
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3answers
8k views

The origin of “99 cents”

I've seen two competing theories on the origin of pricing products at $<desired dollar amount minus 1>.99 (i.e. charging $19.99 instead of $20, of $5.99 instead of $6): Psychological pricing ...
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3answers
2k views

Can Microsoft's success be attributed to their abuse of a monopoly

Can the success of Microsoft be attributed to their abuse of their operating system monopolies of MS-DOS through the various versions of Windows (and other related monopolies such as the Internet ...
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3answers
5k views

Any scientific basis for NLP?

Over the years, NLP (Neuro Linguistic Programming) has been creeping into popular culture. It is used by a lot of self-help gurus, and also in context of the right way to educate and learn (e.g. ...