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I have often heard that only recently slim women were considered as more attractive in western society. It is referenced a few time in this Slashdot thread: Government Should Ban Skinny Models To Curb Anorexia, Say Researchers. There is also this webpage by the some municipality that wants to show that the new trend started in the 1900's while in the 1890's:

Actress Lillian Russell at 200 lbs. or 91 kg. is the most celebrated beauty of the time. Wikipedia Image of Lillian Russel

They of course don't have any reliable source and I don't consider 90kg as 'that' fat (she may be 6'6"). So anyway, is there any evidence that before the 1900's, or for some specific time, fat was considered as the norm of beauty?

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I've explicitly restricted your question to western society, as that is what you are fundamentally talking about. I've also removed the request for erotic magazine, as it's certainly too restrictive for a large part of history. – Sklivvz Mar 3 '12 at 1:33
@Sklivvz Damn I forgot the eurocentrism, as always, thanks. But I never used the word 'magazine', I asked for mediums. There is a lot of erotic potteries, paintings, songs and stories (I can't think of any other for now, but I am sure there is plenty more), and I am sure they can give a lot of insight. – Zenon Mar 3 '12 at 1:41
Yeah, my point is that there's a lot of art which is not necessarily erotic but certainly a good source. Also - there may be books about ideal beauty (without pictures!) :-) – Sklivvz Mar 3 '12 at 1:56
I added a picture from Wikipedia of Lillian Russel. She is certianly curvy and voluptuous. I would consider her attractive. but I am sure she would not compare well with most of the media today. – Chad Mar 5 '12 at 15:30

2 Answers

Examples from the past

There's plenty of examples, but I think the most famous ones are the sculptures of mother goddesses from our distant past:

Mother GoddessSource: Wikipedia

Closer to home, you need to look no further than Botticelli. His Venus is way plumper than today's top models:

Venere BotticelliSource: Wikipedia

Why is it so?

One known factor correlating male mating preferences with female body size is hunger, as hungrier man prefer plumper women. This is likely an evolutionary adaptation:

Using this revised methodology, we found that operationalized intra-individual resource scarcity affects preferences for body weight: 30 hungry male participants preferred figures with a higher body weight and rated as more attractive heavier figures than 31 satiated male participants. Hungrier men were also less likely to be influenced by cues for body shape, supporting extant cross-cultural studies on female physical attractiveness.

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I like this analysis but I think the answer is still only partial and needs a lot more examples and documentation. So +1 but plenty of room for other responses. – matt_black Mar 3 '12 at 15:14
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The mother goddess shows only what has been the view of a 'fertile woman'. Not necessarily 'beautiful woman'. Venus' body is not skinny, but hardly fat. – Boris Mar 3 '12 at 19:24
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From the wikipedia link: goddess who represents motherhood, fertility, creation or embodies the bounty of the Earth. This is not my interpretation. In fact it is you who are interpreting this to be 'beauty' while it isn't explicitly mentioned anywhere. – Boris Mar 3 '12 at 20:58
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@Sklivvz: just because media want to make us think that anorexic women are beautiful that does not make it true... I would classify Botticelli's Venus as a normal person (in terms of weight, that is). It is Angelina Jolie who is underweight. – nico Mar 5 '12 at 17:06
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@Sklivvz: not saying she's ugly, but I definitely prefer Venus :) – nico Mar 5 '12 at 17:30
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Beauty is often associated with that which is hard to attain. In impoverished countries today fat is beautiful because only those who can afford to eat are fat.

In the modern Western society where food is cheap and fast food even cheaper, it is cheap to become fat but expensive / requiring large amounts of will power to remain thin.

In the past, if food was scarce and thin was the norm, fat would indicate wealth and therefore attractiveness.

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While this is a widely given explanation, I think it needs to be documented before it can be an acceptable answer for Skeptics.SE. – dmckee Mar 3 '12 at 1:54

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